Lagos-based record label X3M Music earlier today announced that they will no longer be working with soft-rock artiste, Etcetera
Etcetera whose real names are Pascal Ejikeme till today had been under the record label founded by Steve Babaeko for over three years, releasing two albums – the self titled ‘Etcetera’ and last year’s ‘Yes I Am’.
The soft-rock singer’s peculiar music style has over the years put him in a class of his own. With with X3M Music, his brand rose to high recognition as the label has worked effortlessly to sell his unique style.
With popular songs like ‘This is not a Song’, ‘Michelle’, ‘Biafra’ and the most recent ‘Ring the alarm’, Etcetera carved a niche for himself, wining multiple awards and topping charts with his songs.
A spokesperson for the label says that ‘the point has been made and it’s time to move on’.
‘There are no issues here, as many would want to think. We’re a small, close-knit family and we’ve put all we have into establishing whatever brands we’ve built today. We’re happy with what, together with our friends in the media, and those in corporate Nigeria, we’ve been able to achieve with Etcetera – a genuinely talented musician that deserves far more than any celebration and decoration he’ll ever receive.
But, having both seen our contract (a three year, two album deal) through, and having looked at the relationship seriously, we have both agreed not to renew.
It’s a tough decision to make, but it’s the best at this time. And we plead with our friends and fans to please understand and continue to support X3M and Etcetera’.
Etcetera just a few weeks back released his sophomore effort ‘Yes I Am’ which has the controversial single ‘Ring the alarm’.
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